Brandon Robinson: How to build your medspa around a membership scheme
Brandon Robinson is an unusual aesthetic clinic owner. He isn’t, nor has he ever been, an injector, surgeon or medical practitioner of any kind.
Instead, he’s an entrepreneur, who also owns a real-estate investment & holding company and most recently founded Tipsy Putt, an indoor mini-putt gold Pub chain.
He is co-owner of Skin Body Soul MedSpa, a rapidly expanding chain of 4 aesthetic clinics in Iowa and Minnesota, built entirely around a membership model.
In today’s podcast, Brandon reveals the secrets to making a membership model work for your clinic, as well as the commercial lessons he’s learned from his other businesses and applied to his medspa chain.
Most impressively, Brandon lives in Lake Tahoe, NV, more than 1,000 miles from his nearest Medspa locations. Not only is this not a disadvantage, says Brandon, it’s key to making his medspas run efficiently and profitably.
In today’s podcast, Brandon reveals the secrets to making a membership model work for your clinic, as well as the commercial lessons he’s learned from his other businesses and applied to his medspa chain.
Most impressively, Brandon lives in Lake Tahoe, NV, more than 1,000 miles from his nearest Medspa locations. Not only is this not a disadvantage, says Brandon, it’s key to making his medspas run efficiently and profitably.
Plus we discuss:
>> Why medspa owners should remove themselves from the day-to-day running of their business
>> The decisions that no medspa owner should ever give up
>> The 5 key KPIs to monitor as your clinic grows
>> Why he felt there was an opportunity in the market for a membership-based medspa
>> How he sells his membership program to patients
>> Why so many membership schemes fail - the mistake most clinic owners make
>> Why he makes his patients sign a 12-month contract
>> The #1 lesson he’s learned from running a pub, which has helped improve the operations of his medspas
>> How improving his communication with his team increased his profitability
>> Why he decided to open a new medspa location during the pandemic
>> The biggest business opportunity for aesthetic clinics right now - which is barely being noticed!
>> His 2 key tests for every social media post for his businesses
...And much more.
Resources mentioned in this podcast:
Skin Body Soul website: https://skinbodysoul.com
Connect to Brandon on LinkedIn: https://www.linkedin.com/in/brandon-robinson-39a3712
Attract more Body Sculpting patients: I’m putting together a new case study group for clinics that want to get ahead of the game and attract high-quality Body Sculpting patients through their doors. Just email me right back, with “Case study group” in the subject line.