Displaying 1 - 30 of 30 in total
Dija Ayodele: Creating a more inclusive aesthetic clinic
Dija Ayodele has made her name pushing the aesthetics and beauty industries to better serve people of color. She is founder of West Room Aesthetics in London, a clinic...
Dr Sofia Din: Rethinking anti-aging
For 6 years, Dr Sofia Din served as medical director of a large nursing home in New York. She came to believe that America had a problem aging well. Too many elderl...
Dr Patrick Treacy: When scaling doesn't work
How do you rebuild your practice, after a significant setback? Dr Patrick Treacy is an unlikely person to answer that question. He is one of the best-known aesth...
Dr Jonathan Kaplan: Buying an aesthetic practice
Dr Jonathan Kaplan is owner of Pacific Heights Plastic Surgery in San Francisco. After completing his plastic surgery fellowship at the Cleveland Clinic - where he ...
Dr Sean Paul: Creating a practice of aesthetic super-specialists
Every clinic owner wants to build the best possible team around them. Often this means recruiting great aestheticians and reliable doctors, while the clinic owner rema...
Avron Rubin: Use these simple tech tricks to improve your patient experience
The largest clinic groups in the world all manage their data in a way that gives them an advantage in the market. So how can smaller aesthetic clinics keep up - and e...
Dr Manjula Jegasothy: How to build and retain a top team
Dr Manjula Jegasothy is founder and CEO of the Miami Skin Institute. In addition to being known for its natural-results approach, her practice is also known for it...
Michele Garber: How to improve patient outcomes with better communication
In her 50s, Michele Garber decided to get a neck- and facelift - and bitterly regretted her decision. She wasn’t satisfied with her result, her recovery was difficu...
Brandon Robinson: How to build your medspa around a membership scheme
Brandon Robinson is an unusual aesthetic clinic owner. He isn’t, nor has he ever been, an injector, surgeon or medical practitioner of any kind. Instead, he’s an en...
Emily Tryon: Building a $1 million aesthetic clinic in less than 5 years
Less than 5 years after founding Esthetic Solutions MedSpa, Emily Tryon’s clinic in Arizona was already generating $1 million a year. She was also in the top 1% of cos...
Dr. Brad Calobrace: Building a $20 million practice in a smaller town
Dr Brad Calobrace is one of America’s best-respected cosmetic and breast surgeons. He travels the world speaking on aesthetic surgery, has participated in multiple FDA...
Dr Erum Ilyas: Merging your aesthetic clinic successfully
Dr Erum Ilyas built a thriving chain of three clinics in Pennsylvania. So why did she decide to sell them to a much larger group, Schweiger Dermatology, at the peak...
Misti Barnes: How I built my revolutionary hair loss business
Hair loss is a fast-growing market. So how can aesthetic clinics and medspas make the most of this opportunity? Misti Barnes shows one way. She’s carefully niche...
Dr Jonathan Johnson: How diversifying my business helped to me come out of the COVID pandemic even stronger
Many aesthetic clinic owners have different arms to their business… You might typically combine a medspa with a laser center, a plastic surgery center or dermatolog...
Dr. Gregory Buford: How to deliver world-class customer service and build a loyal patient base
Nearly all aesthetic clinics say they offer “excellent customer service” or a “personalized experience”. So how can you turn customer service into a true different...
Dr David Goldberg: 3 life-changing treatments that have transformed aesthetic medicine
What up-and-coming aesthetic treatments should you be most excited about? And what are the most under-exploited opportunities in the aesthetics market? Today’s ...
Carrie Brinton: How to use a podcast to build your clinic’s brand
When it comes to promoting your practice, it’s a given that you have a web presence, that you’re active on social media and that you’re advertising online. But Car...
Dr Michael Gold: How aesthetic conferences are changing
Since the COVID crisis started, every major aesthetic conference or seminar has had to be cancelled, postponed or moved online. It sounds like a catastrophe for the...
Benji Dhillon: How I combined aesthetic medicine with cosmetic dentistry
Recently, there has been a surge of practices offering both medical aesthetics and cosmetic dentistry. Often, this involves dentists choosing to add facial aestheti...
Dr Stephen Mulholland: Stand out in a crowded market by crafting your unique story
“It’s never been easier to find an aesthetic patient,” says Dr Stephen Mulholland, owner of the SpaMedica Surgery Center in Toronto. “There’s more than enough business...
Kerry Hanaphy: Target younger patients to stand out from your competitors
A few years ago, Kerry Hanaphy returned to her native Dublin, freshly divorced and without a penny to her name. When I spoke to her a few weeks ago, she had just o...
Graydon Ursel: How to use SMS marketing to unlock more patient sales
Here at Brainstorm Digital, our philosophy is that you should always make the most of the leads you already have on your patient database, before chasing new leads for...
Dr. Bruce Katz: Turn your clinic into a market leader by pioneering breakthrough treatments
SmartLipo, Sculpsure, EmSculpt, the Madonna Lift, Cellulaze… These are some of the top treatments of the last 20 years – and one man has played a crucial role in de...
Deb Farnworth-Wood: How to turn your clinic into a $70m franchise
How can you avoid being sucked into a “race to the bottom”? The market is flooded with competitors, everyone is discounting, and the margins are tight. As we sl...
Hanna and Martin Kinsella: Give your clinic long-term resilience by diversifying your treatments
How do you build a resilient aesthetics business? It’s a question many practice owners are asking themselves urgently, given that the Coronavirus crisis is far from...
Eileen Lloyd: Treat your competitors as your partners, not your rivals
In these tough economic times, it’s natural to see every clinic around you as a competitor and to keep them at arm's-length. But what if you did the opposite? What...
Mara and Jay Shorr: Treat your clinic like a business, not a medical practice
If you’re looking to build a successful aesthetic practice, why not learn from others who have been there before? Better still, why not learn from others who have a...
Haley Wood: Create your own magazine to convert new patients
Digital marketing is key to growing your clinic, but in a crowded market, how do you stand out? Today’s guest has an unusual answer. She bypassed the competition en...
Victor Snyders: Why you should reinvent your aesthetic clinic every 2 years
In today’s fast-moving aesthetic industry, you can’t stand still if you want to stay competitive and grow. Victor Snyders, CEO and co-owner of Renewal Institute Cl...
Dr Ravi Jain: 40% increase in sales through email marketing
In today’s episode, Dr Ravi Jain reveals how learning to communicate effectively with the patients on his email database resulted in a 40% increase in sales – and why ...