Emily Tryon: Building a $1 million aesthetic clinic in less than 5 years

Less than 5 years after founding Esthetic Solutions MedSpa, Emily Tryon’s clinic in Arizona was already generating $1 million a year. She was also in the top 1% of cosmetic injectors in America, according to Allergan Benchmarking.

How did she do it? For much of that period, Emily did very little marketing and relied mostly on word-of-mouth.

In today’s podcast, we talk about how to build a world-class aesthetic clinic at rapid speed - as well as the difficulties of fast growth.
 
Emily has also become a well-known business coach for other clinic owners.  And she is vastly ambitious for her business going forward. Her motto is:  “Scottsdale to Singapore by 2024” - so this is just the beginning!

PLUS:

>> Emily’s simple method to generate referrals
, which helped build her business

>> The secret cost of using word-of-mouth to generate new business

>> How she “sells” higher prices to her patient base - and finds plenty of patients who are happy to pay more

>> How to use a bottle of ketchup to help your staff understand exactly how you want things done in your clinic (yes, really)

>> The art of running a million-dollar consultation

>> What every medspa and aesthetic clinic should learn from Nike’s marketing

>> What she teaches other practitioners about great customer service

>> Why moving locations is a much bigger deal than most clinic owners realize - and how to manage a move without it damaging your business

>> Why clinic owners should be on Clubhouse - and how Emily’s using it to grow her business

>> 2 small steps clinic owners should take to make the most of Clubhouse

>> Her golden rule for making sure her time isn’t eaten up by social media

>> The famous businesswoman who she considers her role model - Probably not who you might expect!

...and more.

Resources mentioned in this podcast:

Esthetic Solutions website: https://estheticsolutions.com

Esthetic Solutions on Instagram: https://www.instagram.com/estheticsolutions

Connect to Emily on LinkedIn: https://www.linkedin.com/in/emilytryon
 
Attract more Body Sculpting patients: I’m putting together a new case study group for clinics that want to get ahead of the game and attract high-quality Body Sculpting patients through their doors. Just email me right back, with “Case study group” in the subject line
 
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