Emily Tryon: Building a $1 million aesthetic clinic in less than 5 years
Less than 5 years after founding Esthetic Solutions MedSpa, Emily Tryon’s clinic in Arizona was already generating $1 million a year. She was also in the top 1% of cosmetic injectors in America, according to Allergan Benchmarking.
How did she do it? For much of that period, Emily did very little marketing and relied mostly on word-of-mouth.
In today’s podcast, we talk about how to build a world-class aesthetic clinic at rapid speed - as well as the difficulties of fast growth.
Emily has also become a well-known business coach for other clinic owners. And she is vastly ambitious for her business going forward. Her motto is: “Scottsdale to Singapore by 2024” - so this is just the beginning!
PLUS:
>> Emily’s simple method to generate referrals, which helped build her business
>> The secret cost of using word-of-mouth to generate new business
>> How she “sells” higher prices to her patient base - and finds plenty of patients who are happy to pay more
>> How to use a bottle of ketchup to help your staff understand exactly how you want things done in your clinic (yes, really)
>> The art of running a million-dollar consultation
>> What every medspa and aesthetic clinic should learn from Nike’s marketing
>> What she teaches other practitioners about great customer service
>> Why moving locations is a much bigger deal than most clinic owners realize - and how to manage a move without it damaging your business
>> Why clinic owners should be on Clubhouse - and how Emily’s using it to grow her business
>> 2 small steps clinic owners should take to make the most of Clubhouse
>> Her golden rule for making sure her time isn’t eaten up by social media
>> The famous businesswoman who she considers her role model - Probably not who you might expect!
...and more.
Resources mentioned in this podcast:
Resources mentioned in this podcast:
Esthetic Solutions website: https://estheticsolutions.com
Esthetic Solutions on Instagram: https://www.instagram.com/estheticsolutions
Connect to Emily on LinkedIn: https://www.linkedin.com/in/emilytryon
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