Kerry Hanaphy: Target younger patients to stand out from your competitors

A few years ago, Kerry Hanaphy returned to her native Dublin, freshly divorced and without a penny to her name. When I spoke to her a few weeks ago, she had just opened her second aesthetic practice in the city center, and had built a reputation as Ireland’s “Lip Queen”.

And she did it all in the most unusual way…
 
 …By targeting a niche that many clinics ignore completely – younger patients!
  
Find out how she carved out this niche in a very crowded market – and how you can do the same.
 
And hear all about her extraordinary social media strategy, which has been one of the drivers of her success!

Also in this episode:
 
>> 3 reasons why young people are agreat niche to target (The money they spend is only part of the story)

>> How to successfully target male patients – another niche Kerry has conquered

>> How to use TikTok and influencers to dominate social media – and drive lots of new business

>> How to find up-and-coming social media influencers and build effective relationships with them

>> Why you should delegate your social media activity to younger staff, even if you think you’re a social media expert

>> The secret to great before-and-afters (Kerry’s social media experience has helped with this)

>>  The giveaway that you’ve niched your clinic too narrowly (Yes, it happens)

>> Why branding is one of the first things you should consider when opening a new business - and why Kerry spent a small fortune on a new logo

>> How to build joint ventures that encourage partners to refer business to you

>> How to discuss money with patients during these difficult times. And how to get your patients to spend more without frightening them

>> How to deal with making more money than you ever expected – A frank conversation about financial expectations, when you struggled early in life

Resources mentioned in this episode:

Inbox Express:
Our library of proven marketing emails for aesthetic clinics and med spas, designed to nurture your relationship with your patients (including during the Coronavirus crisis) and get them into your clinic again and again.  
 
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