Displaying 21 - 30 of 30 in total
Kerry Hanaphy: Target younger patients to stand out from your competitors
A few years ago, Kerry Hanaphy returned to her native Dublin, freshly divorced and without a penny to her name. When I spoke to her a few weeks ago, she had just o...
Graydon Ursel: How to use SMS marketing to unlock more patient sales
Here at Brainstorm Digital, our philosophy is that you should always make the most of the leads you already have on your patient database, before chasing new leads for...
Dr. Bruce Katz: Turn your clinic into a market leader by pioneering breakthrough treatments
SmartLipo, Sculpsure, EmSculpt, the Madonna Lift, Cellulaze… These are some of the top treatments of the last 20 years – and one man has played a crucial role in de...
Deb Farnworth-Wood: How to turn your clinic into a $70m franchise
How can you avoid being sucked into a “race to the bottom”? The market is flooded with competitors, everyone is discounting, and the margins are tight. As we sl...
Hanna and Martin Kinsella: Give your clinic long-term resilience by diversifying your treatments
How do you build a resilient aesthetics business? It’s a question many practice owners are asking themselves urgently, given that the Coronavirus crisis is far from...
Eileen Lloyd: Treat your competitors as your partners, not your rivals
In these tough economic times, it’s natural to see every clinic around you as a competitor and to keep them at arm's-length. But what if you did the opposite? What...
Mara and Jay Shorr: Treat your clinic like a business, not a medical practice
If you’re looking to build a successful aesthetic practice, why not learn from others who have been there before? Better still, why not learn from others who have a...
Haley Wood: Create your own magazine to convert new patients
Digital marketing is key to growing your clinic, but in a crowded market, how do you stand out? Today’s guest has an unusual answer. She bypassed the competition en...
Victor Snyders: Why you should reinvent your aesthetic clinic every 2 years
In today’s fast-moving aesthetic industry, you can’t stand still if you want to stay competitive and grow. Victor Snyders, CEO and co-owner of Renewal Institute Cl...
Dr Ravi Jain: 40% increase in sales through email marketing
In today’s episode, Dr Ravi Jain reveals how learning to communicate effectively with the patients on his email database resulted in a 40% increase in sales – and why ...